Billboard Advertising in Detroit

How Much Does A Billboard Cost In Detroit!

It’s one of the most frequently asked question we get. The answer is always, “It depends”. We can tailor an outdoor advertising campaign that consists of only one billboard, but it’s much more effective to evaluate all the different options we can provide. Some of those options include:

• Bus stop ads
• Taxi ads
• Bus advertisements
• Digital billboards
• Mobile billboards & More

The cost of renting a billboard depends upon a many different factors, but we can help you identify what’s best for your business and budget.

Outdoor Advertising:  Location. Location. Location

When it comes to advertising of any kind, location is everything. It doesn’t matter if it’s a billboard, bus ad or any other kind of marketing. It’s critical that you get your business in front of the right people. At Billboard Connection, we get you in front of thousands.

While most forms of advertising make a point of bringing the traffic to you. We take the message to the traffic. That’s why we’ve been so effective in helping business across the country increase their revenue.

Why Rent A Billboard?

People in Detroit can spend nearly an entire day a year sitting in traffic. This means that you’re a captive audience when your in a car regardless of whether you’re a driver or a passenger. Since there isn’t always much to look at, your ads stand out on a billboard. No matter if you’re stuck in traffic or traveling smoothly, billboards always stand out. That means your company gets noticed.

Other Facts About Billboards & Outdoor Advertising

Interstate highways see around Detroit see over 160,000 cars a day. Imagine your business getting that much exposure on a daily basis. Think of what that could do to your bottom line.

The staff at Billboard Connection gets a lot of different questions about billboards and other forms of outdoor advertising, but one question that keeps coming up is, “Do people remember what they see on a billboard?” The answer may surprise you.

One study several years ago found that 77% of the participants remembered seeing a specific billboard and more than 50% of the people in the group were able to recall the details of the company and the product or service displayed. With mobile billboards, the retention rate was even higher. While no marketing element has anywhere near 100% retention rate, outdoor advertising tends to stay with people.

For other forms of outdoor advertising, the retention seemed to be high as well. While 53% of respondents could recall specifics from mobile billboards, 42% could recall ad details on buses, 39% could remember ads from taxis and 37% remembered what they saw on traditional billboards. So, if anyone asks if outdoor advertising is effective, know that it is!

Billboard advertising can:

• Increase your brand awareness
• Provide multiple touch points & reminders for your customers
• Help keep your business in “top of mind awareness”
• Digital billboards can help spread your customer base (they make you seem everywhere!)
• Since we tend to take the same routes, billboards help embed your brand
• Expose your business to thousands daily

While it’s undeniable that billboards are hard to miss, one study found that nearly 72% of billboard viewers think about purchases while driving. (What else are they going to do?) As much as 68% of consumer purchasing decisions are made to and from the drive to work. This means outdoor advertising and billboards specifically, contribute to impulse buying.

How would you like a 30% conversion rate for your business? One recent study of the effectiveness of billboards found that 32% of the people viewing billboards bought a product, paid for a service or ate at a restaurant that they saw on a billboard during the week. When you consider that the average mailing campaign is lucky to see a return rate of 1%, it’s easy to see why we have so many business owners looking to rent billboards or other forms of outdoor advertising.

Where Do You Want Your Business Seen?

For many business owners, the answer is simple- everywhere! While that’s not entirely possible, we can make you look like you cover a large service area. Depending upon the cities you want your business to be seen in, we can develop a campaign using both traditional and digital billboards to help increase your brand awareness all over town. Our goal is simple- to impress you with an excellent return on investment. Let our staff put your business in lights. Call today.

Get more information about the best billboard ads in Chicago IL.